
Rebuilding the Lead Funnel for a Women-Led Construction Company
Challenge
Girl Flip, a US-based, women-led home remodeling and construction company, had a website that was actively maintained but wasn't bringing in enough leads. Our analysis found the root cause: the lead form itself was overly complex and didn't read as trustworthy to visitors.
Approach
We rebuilt the entire lead-taking system from the ground up — simplifying the form and redesigning it to build visitor trust rather than create friction. We now also run ongoing marketing for the site, including SEO and broader business promotion.
- Full lead-taking system redesign
- Lead form
- Ongoing SEO & promotional marketing in place
- Lead flow