Rebuilding the Lead Funnel for a Women-Led Construction Company
- Lead form
- Complex, low-trust design
- Rebuilt for simplicity and trust
- Full lead-taking system redesign
- Lead flow
- Site maintained but leads weren't converting
- Consistent, quality leads
- Ongoing SEO & promotional marketing in place
01
Challenge
Girl Flip, a US-based, women-led home remodeling and construction company, had a website that was actively maintained but wasn't bringing in enough leads. Our analysis found the root cause: the lead form itself was overly complex and didn't read as trustworthy to visitors.
02
Approach
We rebuilt the entire lead-taking system from the ground up — simplifying the form and redesigning it to build visitor trust rather than create friction. We now also run ongoing marketing for the site, including SEO and broader business promotion.
03
Outcome
Girl Flip now sees a consistent flow of quality leads through the rebuilt system, with ongoing SEO and promotional work continuing to build on that.
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